The main idea of the Carlsberg.fr redesign was to introduce (again) the mythic brand to the french people who don’t really know the values of THE Denmark’s beer. Indeed, Carlsberg is not widespread in the country, so we had to highlight all the qualities of the brand to seduce people and maybe convince them that... well :
It’s probably the best lager in the world.
Carlsberg is a premium quality lager from 1847 till now. It’s the glorious heritage from J. Jacobsen, the creative man who crafted the beer and then decided to share his discovery to all brewers. What a generous guy right ? This is typical and a good example of what the Nordic Cool is. Don’t forget that the danish are the happiest people in the world !
The website was thought and designed through 5 categories :
«Signé Carlsberg» (Art & Design), «LA Blonde Danoise» (The Carlsberg Beer), «Born in Denmark» (History), «Où trouver la Danoise?» (Store Locator), «Hej! Quoi de neuf ?» (News & Events).The first three categories have subsections you can browse easily thanks to quick access or by the main menu.